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What are you searching for?
Below is a list of the top 10 most-viewed news items on our site for the week ending April 25, 2026.
April 27, 2026
By: Rachel Klemovitch
Assistant Editor
Here’s your weekly recap—the most-viewed news stories on our site for the week ending April 25, 2026.
Ulta Beauty hosted a successful second Ulta Beauty World Event in Orlando, FL. This year, the event featured its first-ever Masterclass Day with hands-on learning for industry experts and brand founders.
IPSY released its second annual Beauty Discovery Report, which highlighted key trends based on customer behavior, reviews, and a member survey in North America.
The Fragrance Foundation brought together the American fragrance industry for its annual luncheon, announcing the finalists for the 2026 Fragrance Foundation Awards. Winners of 5 of the 19 categories were announced, as well as category finalists.
According to new reports, Estée Lauder Companies has allegedly commissioned J.P. Morgan to structure a financing package for its merger with Puig.
Dr. Squatch tapped Megan Fox for its newest campaign in which ‘Professor Fox’ gives men a long-overdue lesson on what’s really in their deodorant, and how Dr. Squatch’s new Invisible Glide and Spray deodorants are setting the curve.
E.l.f. Beauty has promoted Kory Marchisotto to the newly created role of President of Brands. In this role, she will focus on fueling our brands, categories, and global aspirations, while continuing to support the full enterprise on our Executive Team.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top Fragrances in the World in 2025
3. Hottest Beauty Brands of 2025—According to Cosmetify
4. Ulta Beauty Hosts Second Annual Ulta Beauty World Event
5. IPSY Releases Its Second Beauty Discovery Report
6. Traackr’s Top Performing Beauty Brands
7. The Fragrance Foundation Announces Fragrance Award Winners
8. ELC Seeks Funding for Puig Deal—According to Reports
9. Dr. Squatch Taps Megan Fox in a New Campaign
10. E.l.f. Beauty Promotes Kory Marchisotto, President of Brands
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week!
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